Amazon Seller app not working: 12 fixes for missing notifications, a lost sound and login problems

Start here: symptom, likely cause, fix

Most "the app is broken" reports are one of ten symptoms. Find yours, then jump to the fix number.

1. Allow notifications at operating system level

The app has its own push toggles under its settings, but your phone has the final say. On iPhone open Settings, Notifications, scroll to Amazon Seller and check that Allow Notifications is on, with banners, sounds and badges as you want them. On Android open Settings, Apps, Amazon Seller, Notifications and check that notifications are allowed for the app as a whole. A seller on the US Seller Forum, in a thread titled "New sale notifications not happening", wrote: "In the Amazon Seller app under Push Notifications, that is also turned on. So why can I not receive notifications?" That is the classic case: the switch inside the app is on, the one in the operating system is not. Amazon's own page about the app puts it this way: "Turn on notifications so you don't miss important updates or time-sensitive communications. Make selections based on what type of notifications you want to receive on your mobile device, and adjust settings to suit your needs."

Android: channels, battery and the cooldown

Android gives you more control than iOS, which is exactly why more things can be switched off by accident.

2. Check the two notification channels and their sound

Since Android 8, every app sorts its notifications into channels, and you, not the app, decide the sound, vibration and importance of each channel. Android's developer documentation is explicit: "After you create a notification channel, you can't change the notification behaviors. The user has complete control at that point." The Amazon Seller app uses two channels: "Amazon Seller" and "Amazon Seller Order". Open Settings, Apps, Amazon Seller, Notifications, tap "Amazon Seller Order" and check three things: the channel is on, its importance allows sound (often called Alerting or High rather than Silent), and a sound is selected. If your sound vanished after an update, this is the first place to look: an update can introduce a fresh channel, and a fresh channel starts with default settings, so whatever sound you had assigned before does not carry over. Pick it again and the alert rings again.

3. Switch off battery optimisation and background restrictions

Android's Doze mode lets high-priority push messages wake an app even while the phone sleeps, with two exceptions that Android's own documentation names: apps the user has force-stopped and apps set to "background restricted". Some manufacturers add their own battery managers on top; Xiaomi, Huawei and certain Samsung settings are the usual suspects, and the community site dontkillmyapp.com keeps a list per brand. Open Settings, Apps, Amazon Seller, Battery and choose Unrestricted (or turn off "Optimise battery usage"), and never close the app with Force stop. If your phone runs Android 15 or newer, also look at notification cooldown, which Google describes as: "Your device minimizes sound interruptions and pop-ups on the screen when you get too many notifications within a short time span." On a busy day it makes later alerts quieter; you can turn it off under Settings, Notifications.

iPhone: Focus, Notification Summary and the silent switch

On iPhone there are no channels and no battery managers to blame. Almost every silent iPhone comes down to one of three settings.

4. Check Focus modes and the Notification Summary

A Focus (Work, Sleep, Driving or one you made yourself) holds back the notifications of every app that is not on its allowed list, and Apple's documentation states that only notifications marked Time Sensitive "can break through system controls such as Notification Summary and Focus", and only if you allow that. Open Settings, Focus, pick each Focus you use and add Amazon Seller to the allowed apps. Then open Settings, Notifications, Scheduled Summary and make sure Amazon Seller is not in the summary, or your order alerts arrive in a bundle at the time you set. If the Amazon Seller entry under Settings, Notifications shows a Time Sensitive toggle, keep it on.

5. Do Not Disturb, the silent switch and the alert volume

Do Not Disturb is a Focus like any other on iPhone, and a separate mode on Android; on both it silences the app unless you allow it as an exception. The iPhone's silent switch (or the Action button on newer models) is even simpler: "When Silent mode is on, iPhone doesn't ring or play alerts or other sound effects." The alert still appears, but without a sound, and the same goes for a vibrate-only sound mode on Android. Finally check the volume: on iPhone the alert volume lives under Settings, Sounds & Haptics, on Android the notification volume is a separate slider from media volume. If you want to know what the app is supposed to sound like when everything is on, read what the Seller app does and does not notify.

Account and app: update, login, marketplace, cache, reinstall

If notifications are fine but the app itself misbehaves, work through these seven in order. The first five are, in almost the same words, the fix guide an Amazon employee, Manny_Amazon, posted on the US Seller Forum under the title "Crashing out with the Seller Mobile App? Here's a quick fix guide!"

6. Update the phone and the app

Amazon's first two steps are "Check to see if you phone has been updated to the newest version" and "Update the app to the latest version." The app gets frequent releases (version 9.13.0 in the US App Store at the time of writing), and an old build is the first thing Seller Support will ask about. Turn on automatic updates so you do not have to think about it again.

7. Sign out, sign in, and fix two-step verification

A login loop, a screen that returns to the sign-in page, or "the app encountered a problem" right after start usually means a session that has expired or a password that changed elsewhere. Sign out inside the app, close it fully, open it and sign in again. If the two-step verification code never arrives, do not keep retrying on the phone: sign in to Seller Central from a desktop browser, open your login settings and check which phone number or authenticator app receives the code, then use the backup method you set up. The app uses the same login as Seller Central, so if the web sign-in fails too, the problem is the account, not the app, and Seller Support is the right address.

8. Check the marketplace selector

Amazon describes the app as giving you "global coverage with a single sign-on and the ability to switch seamlessly across the countries and regions where you sell." That switch is the marketplace selector at the top of the home screen. If you run a European unified account and amazon.de is selected, an order on amazon.fr is not shown, and the daily numbers look wrong even though nothing is wrong. Switch marketplaces before you suspect the app. A second account is a separate login: the app shows one account at a time, and you switch between them by signing in to the other one.

9. Clear the cache (Android) and restart the phone

Amazon's third and fourth steps: "Clear the app's cache and data" and "Restart your device." On Android open Settings, Apps, Amazon Seller, Storage and tap Clear cache first; that is harmless. Clear data resets the app completely and signs you out, so keep it for a stubborn case. iPhone has no cache button; the equivalent is to offload or reinstall the app in the next fix. A restart of the phone costs nothing and clears more than people expect.

10. Reinstall the app

Amazon's last step: "Uninstall and reinstall the app if problems persist." After the reinstall, go back to fix 1 and, on Android, fix 2: permissions and channel sounds are reset by a fresh install, and the push toggles inside the app may be off again. If the app still fails after all this, open a case with Seller Support, note the case ID, and post it in a Seller Forum thread, which is exactly what Amazon's fix guide suggests.

11. Check the notification preferences in Seller Central

If order emails have stopped along with the push alerts, the setting is not on your phone but in your account. Open Seller Central, Settings, Notification Preferences and check the order notifications. When sellers reported missing order emails on the US forum, Christine_Amazon's advice was to "Toggle the notification settings off and back on" and to "Add no-reply@amazon.com to your safe senders list." We walk through every switch on that page in Seller Central notification settings.

12. Check whether Amazon itself has a problem

Sometimes the app is fine and Amazon is not. Open Seller Central in a browser: if it is slow, blank or throws errors, the app will too. Check the News section in Seller Central and the Seller Forum, where threads titled "Amazon seller app not loading" or "Failed to Load" appear within minutes when many sellers are affected at once. There is nothing to fix on your side; wait, and check your orders on the web in the meantime. Amazon says as much to developers who build on its notification system: "As a best practice, we recommend that you have a means to retrieve needed information in the event of an unexpected outage or delay in notification delivery."

The one thing no fix solves: FBA orders are not pushed at all

If you sell through FBA and the app has never announced an order, the app is working exactly as designed. Dominic_Amazon, an Amazon employee, answered the question on the EU Seller Forum: "There are no SMS push notifications for FBA, only for FBM. You can get an email every 2 hours summarizing recent FBA orders shipped, but no email as FBA orders are made." Even for FBM orders, which the app does push, the timing is Amazon's: a seller in another EU forum thread described it as "It decides when it'll tell you, not when there is a sale made and it may decide to tell you multiple sales at the same time." So before you reinstall for the third time, check which fulfilment model the missing orders belong to; the differences are in FBA versus FBM.

Every new order starts in the status Pending, which Amazon defines as "The order has been placed but payment has not been authorized." That is the moment you want to hear a sale, and it is exactly the moment the official app stays silent for FBA. If you want a sound at that moment, on every marketplace and for both fulfilment models, you need a separate app that reads your orders through Amazon's Selling Partner API with the read-only role Inventory and Order Tracking; we list every route, from email rules to alert apps, in how to get notified when you make a sale on Amazon. Agent ChaChing is our own answer: one cash register sound per order at the first status we see, usually within two to three minutes of the sale, often faster, with an estimated amount marked ≈ that is updated silently once Amazon releases the final figure. Cha-ching!